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“We intend to make next-gen Centrals ‘experience-savvy’ stores rather than ‘tech-savvy’ stores, s all services and features that we are offering will be in that direction,” he adds.sports youth and cultural activities department Open URL :j158.ccI joined Myntra a year-and-a-half ago and I lead MFB, which is a private brand business for the company. It’s a very exciting business, nothing like what I have been exposed to in my 24-year stint before I came on board here. We use a lot of technology. Our mission statement is ‘democratizing fashion through technology and making people look good’. The MFB journey is to make this mission statement a reality, essentially by making fast fashion a way of life in India. MFB typically delivers 1,600 fashion styles every single week on the platform for the consumer.sports youth and cultural activities department Open URL :j158.ccCurrently, there has been a slowdown in store expansions in the luxury segment this year, as and when the luxury environment will grow, we shall be accelerating our expansion plans in Tier I cities. Open URL :j158.cc
Summing it up, Subramanian advised brands and retailers to get behind the science of being digitally visible and relevant, as well as know how to use proper product description. “When I say digitally relevant, I mean that products should be appealing enough in the screen to attract clicks. Another important factor is product description; product description is no longer just text to describe your product. You have to get behind the science of writing proper meta description that drives clicks,” he added.sports youth and cultural activities department Open URL :j158.ccThat glamour has faded and so have sales in the last few years. The show was canceled last year, and shares of Victoria Secret’s parent have gone from triple digits less than five years ago to a quarter of that today.sports youth and cultural activities department Open URL :j158.cc“We have also launched ‘Lifestyle Edge’, an exclusive program for our premium customers in Chennai and Pune and soon we will be expanding this to other cities,” says Kumar.2Bestseller Open URL :j158.cc
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“We intend to make next-gen Centrals ‘experience-savvy’ stores rather than ‘tech-savvy’ stores, s all services and features that we are offering will be in that direction,” he adds.sports youth and cultural activities department Open URL :j158.ccI joined Myntra a year-and-a-half ago and I lead MFB, which is a private brand business for the company. It’s a very exciting business, nothing like what I have been exposed to in my 24-year stint before I came on board here. We use a lot of technology. Our mission statement is ‘democratizing fashion through technology and making people look good’. The MFB journey is to make this mission statement a reality, essentially by making fast fashion a way of life in India. MFB typically delivers 1,600 fashion styles every single week on the platform for the consumer.sports youth and cultural activities department Open URL :j158.ccCurrently, there has been a slowdown in store expansions in the luxury segment this year, as and when the luxury environment will grow, we shall be accelerating our expansion plans in Tier I cities. Open URL :j158.cc
Summing it up, Subramanian advised brands and retailers to get behind the science of being digitally visible and relevant, as well as know how to use proper product description. “When I say digitally relevant, I mean that products should be appealing enough in the screen to attract clicks. Another important factor is product description; product description is no longer just text to describe your product. You have to get behind the science of writing proper meta description that drives clicks,” he added.sports youth and cultural activities department Open URL :j158.ccThat glamour has faded and so have sales in the last few years. The show was canceled last year, and shares of Victoria Secret’s parent have gone from triple digits less than five years ago to a quarter of that today.sports youth and cultural activities department Open URL :j158.cc“We have also launched ‘Lifestyle Edge’, an exclusive program for our premium customers in Chennai and Pune and soon we will be expanding this to other cities,” says Kumar.2Bestseller Open URL :j158.cc
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